Fakes don’t kill brands; they kill businesses

Fakes don’t come from another planet. Mobile phones, toothpastes, consumer durables, soft drinks, Cigarette or clothing– fakes are found all around the originals in the shops or malls. How does one separate the two sides of the same coin? Like it or not– sooner or later– counterfeit, spurious, duplicate, copied or fakes are going to leave their impact — poison our lives.